Terry Ledden began his career in sales, sales management and marketing in the end-user telecommunications industry. Throughout his 18 years in telecommunications sales management he initiated, developed and implemented numerous programs intended to transition the industry from selling product to selling the strategic business impact of the product to the customer.
Recognizing the need for a more strategic value centered approach in organizations beyond telecommunications, Terry began his formal sales training career by joining a highly respected and US based strategic sales methodology and training firm in 1992. During those 10+ years he contributed to numerous Fortune 500 technology, professional services and manufacturing sector sales organizations world-wide.
Realizing how emerging small - medium sized businesses would benefit from similar, yet scalable professional sales - marketing systems to accomplish their growth objectives, Terry formed Sales AboutFace Inc., an authorized licensee of Sandler TrainingSM.
Sales AboutFace combines proven best-in-class sales and sales management process and techniques with local marketing and sales technology resources to provide sales performance solutions for both the individual and small - mid size company in our local Ottawa business community.
The year is now all but finished and I'm impressed. No training program is going to resonate with 100% of the folks who take it. BUT, the positive change in both practice and attitude that I have seen in a number of our people in your program has convinced me that our decision to engage your firm has paid excellent dividends. These folks are having their best year ever in billings. They are first to credit the on-going nature of the Sandler Training system as a main reason they have moved to the next level. I have little more to add than to say, your new group of CHUM Radio account managers will be reporting to you next month to start their year long training program.
Jack Derouin, Sales Manager - CHUM Radio Ottawa