Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
Hi Terry:
I just came out of another meeting to prepare ourselves for the strategic alliance visit we worked on with you last week and I noticed throughout the discussions the strong positive influence you have on the team and their new approach to selling. I can recommend your coaching and training to anybody, especially if one (like me) doesn't have the money to pay for previously proven "A" players and believes in the strength and potential of his people.
In my mind, to sell high tech stuff, one doesn't only need to know how to sell (which is so well taught by you) but also how our product works, the latter takes at least 2 years (believe me, I know this from many examples). Therefore, if I evaluate my internal people first (using your evaluation) who already know our product very well, then I train them to sell well (again using you), I can cut out about 18 additional months of the technical training program that I would normally need to get to market with a new guy. That's a major time to market advantage! All I have to do is make sure that the internal people we use have the innate aptitude and potential to sell, followed by the right sales training. By the way, I have followed several other sales training courses and it was rarely more than a (contrived) procedure to get to close. I really think your approach is quite different and a lot more.
Franz Plangger, CEO - SolaCom Technologies