Tactics for Sales Professionals
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We have been working with Terry for about a year now to improve the way in which we cultivate and pursue new business opportunities. ...The result is that we are able to propose an approach that meets our prospect's real requirements in a far more effective way. The fruits of this approach were particularly borne out earlier this year when we won the largest account inmedia currently handles. Not only did we beat out New York and Toronto agencies for this piece of international business, but the client specifically highlighted our business development process in commenting on why they selected us. "We were impressed with the thoroughness of your approach," their vice president of marketing said. "You brought the game to us at every stage."
Francis Moran President & CEO - inmedia Public Relations